is a Health & Nutrition Profitability Expert. Lucho specializes in implementing business strategies for health, wellness, fitness and nutrition businesses so that they can achieve even more success by leveraging a highly effective, fully customizable nutrition counseling system.
Lucho brings more than 30 years of experience as a health, wellness, fitness and nutrition expert to his company, Exercie & Nutrition Works, Inc. He holds a Bachelor’s Degree in Food Science and Human Nutrition and Dietetics with a minor in Exercise and Sports Sciences from The University of Florida, Gainesville. He held his credentials as a Registered Dietitian from 1997 through 2009.
Lucho is credited with developing world class custom nutrition programs for Americas’ top CEOs, Non-Profit Organizations, multi-million dollar health clubs, and enterprising fitness professionals. He has authored certifications in nutrition for the advancement of personal trainers, coaches and health practitioners worldwide since 2003.
His personal clients often thank him for “demystifying nutrition” and motivating them to achieve life changing results. After placing third in the 1990 Ironman Bodybuilding Competition (a National Qualifying event), he decided to return to school and become a Registered Dietitian instead of pursuing a career as a competitive bodybuilder. He received his Bachelor’s Degree at The University of Florida, Gainesville. Lucho is also a certified clinical hypnotherapist and a certified Hemispheric Integration™ , Time Line Therapy Practitioner™ and NLP Master Practitioner. Lucho has been coaching individuals on lifestyle enhancement since 1997.